Recap
Media Planning
Design
A strategic media planning project that identified the most effective channels, budgets, and timing for the client's goals. By optimizing ad placements across streaming,
Client
Harbor Financial Group
Category
Branding
Work Period
August 5 – December 2026
Industry
Retail Industry
The Challenge
NovaEdge had strong inventory but weak positioning. Their brand lacked clarity, and their marketing efforts were inconsistent.
They were generating inquiries, but most leads were low quality, resulting in wasted time and low conversion rates. The key challenge was to attract serious buyers while building credibility in a saturated market.
Our Strategy
Brand Positioning: Refined their messaging to focus on “premium living with transparency,” making them stand out from typical real estate competitors.
Visual Rebranding: Redesigned their identity with a clean, modern aesthetic to match high end property expectations.
Visual Rebranding: Redesigned their identity with a clean, modern aesthetic to match high end property expectations.
Paid Campaigns: Launched targeted Facebook and Google campaigns focused on location based high value audiences.
250k+
Revenue in first 30 days
1.8M+
Reach through content
32%
Email conversion
4.9-star
Average rating
The Challenge
NovaEdge had strong inventory but weak positioning. Their brand lacked clarity, and their marketing efforts were inconsistent.
They were generating inquiries, but most leads were low quality, resulting in wasted time and low conversion rates. The key challenge was to attract serious buyers while building credibility in a saturated market.
Our Strategy
Brand Positioning: Refined their messaging to focus on “premium living with transparency,” making them stand out from typical real estate competitors.
Visual Rebranding: Redesigned their identity with a clean, modern aesthetic to match high end property expectations.
Visual Rebranding: Redesigned their identity with a clean, modern aesthetic to match high end property expectations.
Paid Campaigns: Launched targeted Facebook and Google campaigns focused on location based high value audiences.
250k+
Revenue in first 30 days
1.8M+
Reach through content
32%
Email conversion
4.9-star
Average rating
The Challenge
NovaEdge had strong inventory but weak positioning. Their brand lacked clarity, and their marketing efforts were inconsistent.
They were generating inquiries, but most leads were low quality, resulting in wasted time and low conversion rates. The key challenge was to attract serious buyers while building credibility in a saturated market.
Our Strategy
Brand Positioning: Refined their messaging to focus on “premium living with transparency,” making them stand out from typical real estate competitors.
Visual Rebranding: Redesigned their identity with a clean, modern aesthetic to match high end property expectations.
Visual Rebranding: Redesigned their identity with a clean, modern aesthetic to match high end property expectations.
Paid Campaigns: Launched targeted Facebook and Google campaigns focused on location based high value audiences.
250k+
Revenue in first 30 days
1.8M+
Reach through content
32%
Email conversion
4.9-star
Average rating
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